Select language



Privacy Policy 52memories

Our privacy policy relates to personal data, the protection of which is of high relevance to us. It relates to the services of 52memories AG, c/o FirstOffice GmbH, Grabenstrasse 15A, 6340 Baar, Switzerland („52memories“ or „we“).

In the following information, we explain how we process your data and comply with the data protection provisions of the GDPR. With this statement, we would like to provide transparent information about what personal data we collect via our website as well as web application (website), how we use and process it and for what purpose. In addition, we inform data subjects about their rights.

Processing of data for the use of our service

Visiting our website is generally possible without providing personal data. We collect a series of general data and information with each call by a person or an automated system. For example, the browser types and versions used, the operating system used by the accessing system, the website from which an accessing system accesses our website (so-called referrer), the sub-websites that are accessed via an accessing system on our website, the date and time of access to the website, an Internet protocol address (IP address), the Internet service provider of the accessing system and other similar data and information may be collected. This general data and information is stored.

When using these general data and information, we do not draw any conclusions about the data subject. Rather, this information is needed to deliver the content of our website correctly, to optimize the content of our website and the advertising for it, to ensure the long-term functionality of our systems and the technology of our website, and to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack.

Should you wish to contact us, we require your personal data, such as email and, if applicable, telephone number, in order to process your request. If data is collected in this context, this is done exclusively for the purpose of processing your request. Your personal data will not be passed on to third parties unless this is necessary for the provision of the service or the execution of the contract.

In order to use our service, you will be asked at various times to provide us with personal information, such as your name, address, email address, photographs, and payment information.

We may disclose your personal data to third parties, e.g. payment service providers such as PayPal and Stripe, as well as printers, shipping companies and partners, if this is necessary for the conclusion or performance of a contract concluded with you. This is particularly the case for support services in connection with the fulfillment of your order, customer support and ensuring the smooth operation of the business.

Customers of 52memories can have postcards sent to natural persons (Recipients) through us, which have been created by themselves or by third parties, e.g. wedding guests. In this context, we store personal data from the Recipients such as wedding date, address, name, etc., which we do not receive directly from the Recipient, but through our customers. We use this data in accordance with this privacy policy in order to fulfill the customer's order to send the postcards, i.e. to fulfill our contractual obligation. Without the processing of this data, proper processing of the shipping order would not be possible. The data will only be disclosed to fulfill the contract and in no case to third parties for advertising purposes.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc (1600 Amphitheatre Parkway Mountain View, CA 94043, USA; Google). The use includes the operating mode Universal Analytics. This makes it possible to assign data, sessions and interactions across multiple devices to a pseudonymous user ID and thus analyze the activities of a user across devices.

Google Analytics uses cookies that allow an analysis of the use of the website. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. However, if IP anonymization is activated on this website, your IP address will be truncated by Google within Member States of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The legal basis for the use of Google Analytics is § 15 Abs.3 TMG or Art. 6 Abs. 1 lit. f DSGVO, the interest is the optimization of the website.

Sessions and campaigns are terminated after a certain period of time. By default, sessions are terminated after 30 minutes without activity and campaigns after six months. The time limit for campaigns can be a maximum of two years. For more information on terms of use and privacy, please visit or

You can prevent the storage of cookies by selecting the appropriate settings on your browser software. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser add-on. Opt-out cookies prevent the future collection of your data when visiting this website. To prevent collection by Universal Analytics across different devices, you must perform the opt-out on all systems used. If you click here, the opt-out cookie will be set: Disable Google Analytics.

Facebook / Instagram / Meta Pixel

The website uses the visitor action pixel from Facebook/Meta, previously known as Facebook Pixel. This service is provided by Meta Platforms Ireland Limited, based in Dublin, Ireland. Facebook states that the data collected is also transferred to the USA and other countries.

By using the pixel, we can track the behavior of visitors to our website, especially after they have clicked on a Facebook ad, in order to measure the effectiveness of the ads and optimize future advertising campaigns. We, as the website operator, cannot use the data to identify users, but Facebook stores the data and may use it for advertising purposes in accordance with its own privacy policy to serve ads on Facebook pages and outside of Facebook.

The use of this service is based on the user's consent in accordance with the General Data Protection Regulation (DSGVO) and the German Telemedia Act (TMG) and can be revoked at any time. We use the advanced matching function within the Meta Pixel to transmit various types of data about our customers and prospects to Meta (Facebook) and to tailor our advertising campaigns on Facebook even more precisely to the target group.

We and Meta Platforms Ireland Limited are jointly responsible for the collection and transfer of the personal data that is passed to Facebook. However, the joint responsibility only relates to the collection and transfer of the data and not to its processing by Facebook. We are responsible for the secure implementation of the Facebook tool on our website and for providing information on data protection. Facebook itself is responsible for the data security of Facebook products. Data subject rights can be asserted directly with Facebook.

Data transfer to the USA takes place in accordance with the standard contractual clauses of the EU Commission. Further information on data protection at Facebook can be found in Facebook's privacy policy. You have the option of deactivating the Custom Audiences remarketing function by changing the settings for advertisements on Facebook or deactivating Facebook's usage-based advertising on the website of the European Interactive Digital Advertising Alliance.

For more information on terms of use and privacy, please visit

OneTrust Cookie Consent Tool

We use the Cookie Consent Tool from OneTrust Technology Limited, 82 St John St, Farringdon, London EC1M 4JN, United Kingdom (UK) to obtain effective consents for cookies and cookie-based applications that require consent.

When accessing our website, the tool displays a banner to users where they can provide consents for certain cookies and/or cookie-based applications by checking boxes. The tool blocks the setting of all cookies requiring consent until the user gives appropriate consents by setting check marks. This ensures that such cookies are only set on the respective end device if consent has been given.

In order to be able to assign page views to individual users and to log individual consent settings and store them for a session duration, the cookie consent tool collects certain user information (including the IP address) when our website is called up, transmits it to the provider's server and stores it there. This data processing is carried out pursuant to Art. 6 (1) f) DSGVO on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website. As the responsible party, we are legally obligated to make the use of technically unnecessary cookies dependent on the respective user consent.

Further information on the use of data by the provider of the cookie consent tool can be found in its data protection information, which is available at

Contact options via the website or WhatsApp

There is information on the website that makes it possible to contact us quickly, for example, by e-mail address and by WhatsApp. When a person contacts the controller by e-mail or WhatsApp, personal data is automatically stored. Voluntarily submitted personal data will be stored for processing or contact purposes, but will not be disclosed to third parties for advertising purposes.

Routine deletion of data

The processing and storage of personal data is carried out in accordance with legal requirements by the person responsible. As soon as the purpose of storage ceases to apply and the prescribed storage period has expired, the data is blocked or deleted.


In accordance with the provisions of the European Directive and Regulation, the data subject has the right:

- To obtain confirmation from the controller as to whether personal data concerning him or her are being processed;

- to receive at any time, free of charge, information about the personal data stored about him or her and a copy of this information;

- to request the correction of incorrect personal data;

- under certain conditions, to request the deletion of their personal data;

- under certain conditions, to request the restriction of the processing of their personal data;

- receive the personal data concerning them in a structured, commonly used format;

- object to the processing of their personal data at any time,

- to withdraw their consent to the processing of personal data at any time.

To exercise these rights, which may be associated with a cessation of service provision to the customer, or if you have any questions, please contact a member of our staff by email at